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汉字是一种兼顾使用功能与审美功能的文字体系,其出现时间早在上古年间。而标志则是以单纯、显著、易识别的物象、图形表明事物特征的记号,其最初出现的时间并不晚于汉字。但现代意义上的标志设计在我国起步较晚。在面对如今设计领域中的多元化和民族化的大趋势。汉字——这种融入了我国民族特有的审美意趣和文明内涵的文字体系,作为在现代标识设计中具有极大优势的天然素材,该如何将之合理的应用其中,这需要我们不断吸取前人创作设计的成功经验,总结出其中的方法和技巧。为更多的本土设计师提供更多的创作思路及更广阔的创意空间。
Chinese characters are a kind of writing system which takes into account both the use of functions and the aesthetic functions. The emergence of Chinese characters takes place in ancient times. The logo is a simple, significant, easy to identify the object, the characteristics of the graph shows the sign of things, the initial appearance of time is not later than the Chinese characters. However, the logo design in the modern sense started late in our country. In the face of the current trend of diversification and nationalization in the design field. Chinese characters - a writing system that incorporates the unique national aesthetic interest and cultural connotation of our nation, as a natural material with great advantages in modern logo design, how to apply it rationally, which requires us to draw on our forefathers The success of creative design experience, summed up the methods and techniques. For more local designers to provide more creative ideas and a broader creative space.