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随着网络与计算机技术的发展,大数据逐渐成为企业市场竞争力的衡量标准。在这样的大环境下,珠宝行业应如何利用大数据的优势进行品牌构建和营销,是众多珠宝商需要思考的问题。本文从大数据的含义入手,分析了当前国内珠宝行业的发展现状,并提出了如何利用大数据构建珠宝品牌并实现营销的策略,以期推动我国珠宝行业的持续健康发展。
With the development of network and computer technology, big data has gradually become the measure of the market competitiveness of enterprises. In such a large environment, the jewelry industry how to use the advantages of big data for brand building and marketing, many jewelers need to think about. This article starts with the meaning of big data, analyzes the current development status of the domestic jewelry industry, and proposes how to use the big data to build jewelry brand and marketing strategy in order to promote the sustained and healthy development of China’s jewelry industry.