论文部分内容阅读
总冠名:361度童装2013年上半年,361度童装新增门店88间,童装收入占集团营业额10.4%2013年上半年,运动品牌“关店潮”持续,业绩下滑趋势未能抑制,童装成行业救市黑马,各大运动品牌齐攻童装市场,同质化竞争态势严峻,在此市场环境下,361度半年财报显示,361度童装产品零售门店总数由1590间增加至1678间,净增88间,童装收入占集团营业额的10.4%,被集团寄予厚望,视为集团未来增长动力,合作《中国新声代》就是其品牌营销的重要一步。
Overall Title: 361 Degree Children’s Wear In the first half of 2013, there were 88 new children’s wear stores in 361 and children’s wear accounted for 10.4% of the Group’s turnover. In the first half of 2013, the sports brand “Guan Shui” continued and the downward trend in performance failed Inhibition, children’s clothing industry into a dark horse market, the major sportswear brands Qi Tong children’s clothing market, homogeneous competition is grim, in this market environment, 361 degrees six months earnings report, the total number of 361 children’s clothing retailers increased from 1590 to 1678 , A net increase of 88, children’s clothing revenue accounted for 10.4% of the Group’s turnover, the Group placed great expectations, as the Group’s future growth momentum, cooperation, “China’s new generation” is its brand marketing an important step.