看到这个标题,你会问:什么是新生代?我们认为,中国现代广告的发展虽只有短短20几年,但在这么短的时间里,国内广告人却吸收了全球广告界上百年积累起来的理论与实战经验,使我们的广告事业获得了蓬勃生长。而在这一吸收过程中,有三类广告人对中国广告创意的发展产生了卓越影响: See this title, you will ask: What is the new generation? We think that although the development of modern Chinese advertising only a few short years, but in such a short period of time, domestic advertising has absorbed the global advertising industry accumulated over a hundred years The theory and actual combat experience have made our advertising business thrive. In this absorption process, there are three types of advertisers who have had an outstanding impact on the development of creative advertising in China: