公共关系学，是以社会公共关系现象和活动规律，作为自己研究对象的学科。企业公共关系学，则是通过揭示企业公共关系状态的本质和企业公共关系职能活动规律，探索企业组织运用传播、沟通手段，使企业与企业公众之间相互了解、协调、适应，以实现企业目标的一种管理理论。 Public relations is based on the phenomenon of social relations and the law of activity, as their own research subjects. Enterprise public relations, is through the disclosure of the nature of corporate public relations and corporate public relations functions of the law of activity, explore the use of enterprise organizations, communication, communication means to enable enterprises and the public mutual understanding, coordination and adaptation in order to achieve business goals A management theory.