当前经济社会已进入新常态,企业职工思想观念更新快、变化多,直接冲击着价值取向和行为方式,对企业的思想政治工作带来新的挑战。应对这种挑战就需要不断创新思想政治工作的途径和方法。一、充分认识思想政治工作的重要性是创新的前提我国已是世界第二大经济体,经济的飞速发展使人们的物质生活水平得到了很大的提高,思想意识也随之发生了巨大的变化,企业职工也不例外,企业需要通过思想政治工作来集中和引领职工的思想,将其统 At present, the economy and society have entered a new normal. The ideology of employees in enterprises has been updated rapidly and has many changes. This directly affects the value orientation and behavior and poses new challenges to the ideological and political work of enterprises. To cope with this challenge we need to constantly innovate ways and means of ideological and political work. First, to fully understand the importance of ideological and political work is the premise of innovation China is already the second largest economy in the world. With the rapid economic development, people’s material and living standards have been greatly improved, and their ideology has also witnessed a huge Change, enterprise workers are no exception, companies need to concentrate and lead through the ideological and political work of staff thinking, the system