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如今,手机上网逐渐成为用户的刚性需求,依托手机进行的各种应用更加依赖通信运营商的数据流量。加强流量经营已成为电信运营商满足客户需求和保持自身持续发展的重要工作。中国移动山西朔州分公司(以下简称朔州移动)适应新形势的发展和需要,创新流量经营管理,优化工作方式方法,促成了由服务能力向营销能力的转型。
Today, mobile Internet access has gradually become a rigid demand for users, relying on mobile phones for various applications more dependent on the communication carrier’s data traffic. Strengthening traffic management has become an important task for telecom operators to meet customer needs and maintain their own sustainable development. China Mobile Shanxi Shuozhou Branch (hereinafter referred to as Shuozhou Mobile) adapts to the development and needs of the new situation, innovates traffic management, optimizes working methods, and promotes a transition from service capabilities to marketing capabilities.