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随着社会主义市场经济的运行,作为商战利器的商标也逐步发展起来并趋向繁荣。突出表现在:商标的作用日益强化,尤其是商标的竞争手段作用,财产价值作用日趋明显;商标的使用数量剧增;企业和全社会的商标意识普遍增强,相当数量的企业重视商标的作用并积极利用商标开拓市场;消费者认牌选购的倾向明显增强,对商标的偏好成为支配消费倾向的主要动力。但是也存在着不少问题:
With the operation of the socialist market economy, trademarks as a weapon for business warfare have also gradually developed and become more prosperous. The outstanding performance is: the role of trademarks has been increasingly strengthened, especially the role of competition means of trademarks, the role of property values has become increasingly evident; the number of trademarks used has increased dramatically; the awareness of trademarks of enterprises and the whole society has generally been enhanced, a considerable number of companies attach importance to the role of trademarks and Actively use the trademark to open up the market; the tendency of consumers to purchase and purchase the brand is obviously enhanced, and the preference for trademarks has become the main driving force for dominating the propensity to consume. However, there are also many problems: