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新媒体的迅速崛起影响了地方电视台的产业生态环境,作为地市电视台来讲,民生新闻依然是未来报道发展的重点,在新形势下绝不能无动于衷,而是要不断地改变经营策略,通过接轨新媒体,扩宽收视渠道,并积极的整合多媒体终端设备,实效规模效益。最后,还可以依靠直播来扩大影响能力,在新媒体时代实现民生新闻传播发展的迅速突围。
The rapid rise of new media has affected the industrial ecological environment of local TV stations. As a local TV station, Minsheng News is still the focus of future reports and development. In the new situation, it must not remain indifferent. Instead, it should constantly change its business strategy and adopt the standards New media, broaden the viewing channels, and actively integrate multimedia terminal equipment, the actual scale benefits. Finally, it is also possible to rely on live broadcasting to expand its influence and rapidly break through the development of the livelihood news dissemination in the new media era.