一、调味王者——海天味业调味品作为生活必需品有着很大的需求空间,是典型的“小产品,大市场”。由于调味品产品科技含量低,行业进入门槛低,市场竞争十分激烈。当今国内调味品生产企业达到三万五千家,其中销售额超亿的就有两千多家,不仅本土企业群雄并起,依托自身优势占据一方,如海天、加加、老干妈等,更有强龙过江——部分外资企业通过控股或并购进入国内调味品行业,抢滩这一市场,如雀巢收购太 First, seasoning king - Haitian flavor seasoning as a necessity necessities has a great demand for space, is a typical “small market, ”. Due to the low technological content of condiment products, the industry has low barriers to entry and the market competition is fierce. Today’s condiment production enterprises reached 35,000, of which over 100 million in sales there are more than two thousand, not only the local enterprises and the masses, relying on their own advantages to occupy a party, such as Haitian, Gaga, Laoganma, etc., More strong dragons and rivers - some foreign-funded enterprises through the holding or mergers and acquisitions into the domestic condiment industry, seize this market, such as Nestle acquisition too