新媒体技术作为媒体革命现已在信息传播领域引发巨大变革。由于新媒体环境下传统高校思想政治教育开始出现模式老化效率不高等问题,有必要借助新媒体技术对大学生思想政治教育进行改革,保持思想政治教育工作的与时俱进。但是学生对这种新兴技术的应用也存在诸多问题,如何吸取其优势力量并摒弃其不良影响,需要当代思想政治教育工作者的深度思考。 New media technologies, as the media revolution, have now led to dramatic changes in the field of information dissemination. Due to the ineffective mode aging in the traditional university ideological and political education in the new media environment, it is necessary to reform the ideological and political education of college students by means of new media technologies and keep the ideological and political education going with the times. However, there are still many problems that students face in the application of this emerging technology. How to draw on their superior forces and discard their bad influences requires deep thinking of contemporary ideological and political education workers.