17号令和央视岁前44亿的进项,使得省级卫视的经营思路面临重大调整,省级卫视整合传播发挥更大价值的时机已然来临。尝试多种媒体组合投放获取最大效益已被纳入广告主的视野。事实上,广告公司在为广告主制订媒介计划时已经越来越重视媒体的整合传播策略。 Order 17 and CCTV 4.4 billion before the age of entry, making the provincial TV business thinking is facing major adjustments, the provincial satellite TV to achieve greater integration and dissemination of the time has come. Attempts to maximize the benefits of multiple media combinations have been incorporated into advertisers’ horizons. In fact, advertising agencies have placed more emphasis on the media’s integrated communications strategy when formulating media plans for advertisers.