论文部分内容阅读
要树立起人保公司的良好形象,首先要培育职工的“企业价值观”.何谓企业的“价值观”?即对企业(必然要包含职工本人)的社会地位或积极作用的明确认识.美国的许多公司,都很推崇自己企业的价值观,他们有着各自的口号:蒂洁尼公司:“忠实于自己的审美观”;麦克唐纳公司:“美在汉堡包中”;国际商业机器公司(IBM):“IBM就是服务”;达纳公司:“高产职工”;卡特波勒公司:“在48小时之内向全世界任何地方提供零件修配服务”.这些口号有的强调了企业产品的用途,有的强调了企业在社会生活中的积极作用,有的则强调职工
To establish a good image of the People’s Insurance Company, we must first cultivate the company’s “corporate values.” What is the company’s “values”? That is, a clear understanding of the social status or positive role of companies (which necessarily include the employees themselves). Many US companies They all value their own company’s values. They have their own slogans: Di Jennifer: “Faithful to their own aesthetics”; McDonnell Company: “The United States is in the hamburger”; International Business Machines Corporation (IBM): “ ”IBM is service“; Dana Corporation: ”High-yield workers“; Caterpillar: ”In 48 hours to provide parts repair services anywhere in the world." These slogans and some emphasize the use of corporate products, and some emphasize The positive role of enterprises in social life, while others emphasize employees