作为一个有二十几年从业经历,自称“中古”型广告人的张乐山,有着老顽童般的率性,也有着精明的策略之道, 由他所指导的广告,无一不在平实的外表下透出理性而精准的市场谋略,而他不花俏但非常实用的广告风格也为业界同仁所称道。张乐山对于策略的重视源于他在台湾麦肯的7年工作经历。麦肯是 Zhang Leshan, a self-proclaimed “middle-aged” type of advertising man with more than 20 years of experience, has an old urchin-like disposition and a smart tactic. Advertising guided by him is all under the plain appearance. Through rational and precise marketing strategy, and his fancy but very useful advertising style is also commendable for colleagues in the industry. Zhang Leshan’s emphasis on strategy stems from his seven-year work experience at McCann Erickson, Taiwan. McCann is