销售是商业经营活动的中心工作,抓好商品销售这个环节,不仅取决于正确的战略战术思想的指导,也有赖于经营决策技术的具体运用。本文以管理学和决策学的基本原理为基础,试对销售决策作一些技术性的探讨,并力求深入浅出,实际适用。一、销售额决策方法商品销售额是企业经营计划的重要指标,其决策主要应从商品的进货成本及企业经营所支付的费用来考虑。商业经营销售额决策有两种情况:一是保本销售额决策,即商业企业最 Sales is the central task of commercial business activities. Grasping the link of commodity sales not only depends on the guidance of the correct strategy and tactics, but also depends on the specific application of business decision-making technology. Based on the basic principles of management science and decision science, this paper tries to make some technical discussions on sales decisions and strives to explain them in a simple and practical manner. First, the sales decision-making method Product sales is an important indicator of business plans, and its decision-making should mainly be considered from the purchase cost of goods and the cost of business operations to consider. There are two kinds of situations in the business sales decision: First, the capital preservation sales decision, that is, the commercial company