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随着社会主义市场经济体制的建立,体育也从封闭集中的社会福利型逐步向着开放多元化的市场发展。然而,如何构筑社会主义市场经济体制下的体育发展格局,是亟待研究的重大课题,本文就体育与市场相互融合的新途径,谈一些粗浅的看法。 体育产业本身也具有同其它产业相似的市场功能,结合体育本身的娱乐性、观赏性、收益性,从体育用品设施到转播权等的产生、使用和租赁,形成独立的产业部门是可行的,同时也是我国体育发展的必然趋势。我国体育产业化的实现应从以下几个方面着手:其一,体育产品的商品化。体育劳务商品同实物形态产品一样具有使用价值,作为商品的体育劳务其价值构成为提供体育劳务所耗费的物质生产资料和活劳动消耗之和。
With the establishment of a socialist market economic system, sports have gradually shifted from a closed social welfare model to an open and diversified market. However, how to construct the pattern of sports development under the socialist market economic system is an important issue to be studied urgently. This article discusses some superficial views on the new ways of integrating sports and markets. The sports industry itself also has similar market functions to other industries. It is feasible to form an independent industrial sector by combining the entertainment, appreciation, profitability of sports itself, the production, use and leasing of sporting goods facilities to broadcasting rights, It is also an inevitable trend of sports development in our country. The realization of China’s sports industrialization should start from the following aspects: First, the commercialization of sports products. The goods of physical labor service have the same use value as the physical forms of goods, and the value of the physical labor as a commodity constitutes the sum of the material means of production and live labor consumed by the physical labor service.