现在,音乐在广告界中受到了越来越多的重视,电视广告越来越多地采用了音乐这一非言语要素。在当今这个广告充斥着各种媒体的时代,在这个信息爆炸的时代,任何信息、任何广告只有先吸引消费者的注意,才有可能产生进一步的效果。一个人可以闭上眼睛不看报、不看电视,但无法拒绝一段飘然而至的音乐;消费者可能会厌烦电视广告中喋喋不休、自吹自擂的空话,但无法拒绝一段优美的广告音乐。在愉悦、轻松的音乐声中,人们被吸引 Music is now gaining more and more attention in the advertising world, and television commercials are increasingly using the non-verbal elements of music. In the age of various media outlets in today’s ad, in this era of information explosion, any information, advertising alone, can only have a further effect if it is to first attract consumers’ attention. A person can close their eyes and not read a newspaper or watch television but can not refuse a piece of floating music. Consumers may become annoyed with chatter and self-blame in television commercials, but can not refuse a beautiful piece of ad music. People are drawn to the pleasant, relaxing music