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新媒体时代网络突发事件的影响力已经远远超越虚拟空间而蔓延到现实社会。其传播体现出了传统媒体的去中心化、传播内容的飞沫化、碎片化、舆论场域的话语权再分配、从意见竞争的混乱到合意空间的塑造和舆论场效应等特性。为此,应构建政府和媒介共同作为实施主体的、具有科学化和系统化的舆情引导机制,以化解舆情危机。
The impact of network emergencies in the era of new media has far exceeded the virtual space and spread to the real world. Its dissemination reflects the de-centralization of traditional media, the blooming and fragmentation of communication content, the redistribution of discourse power in public opinion field, the chaos of opinion competition, the shaping of consensus space and the media field effect. To this end, we should build a government and media as the implementation of the main body, with scientific and systematic guiding mechanism of public opinion in order to resolve the crisis of public opinion.