Based on introduction and discussion of the change of trademark and then crisis in Kodak’ s global businessstrategyin recent years ,this paper is mainly concerned with two questions :first ,toillustrate why and how Kodak es-tablish &i mplement its new business strategy in China ,and second ,to construct two CPM models to display advan-tage and disadvantage of Kodak withits competitors .In addition,some suggestions on howto obtain competitive forcesin the market of China ,even all over the world are proposed in the end as the summary of the paper . Based on introduction and discussion of the change of trademark and then crisis in Kodak ’s global businessstrategyin recent years, this paper is mainly concerned with two questions: first, toillustrate why and how Kodak es-tablish & mplement its new business strategy in China, and second, to construct two CPM models to display advan-tage and disadvantage of Kodak withits competitors .In addition, some suggestions on howto obtain competitive forces in the market of China, even all over the world are proposed in the end as the summary of the paper.