企业形象是社会公众、企业内部员工以及企业相关部门对一个企业、企业行为及其活动成果的综合评价与一般认定。良好的企业形象体现在企业的高知名度和高美誉度上。它是企业极为宝贵的无形资产,举凡成功的企业背后,常是企业形象的辉煌闪耀。 Corporate image is the comprehensive evaluation and general recognition of the results of a company’s corporate behavior and its activities by the public, internal employees, and related departments of the company. A good corporate image is reflected in the company’s high reputation and high reputation. It is an extremely valuable intangible asset of an enterprise. Behind successful companies, the image of a company often shines.