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在当前媒介市场竞争中,党委机关报,尤其是省级党报显得竞争乏力,有些甚至陷入了生存困境。省级党报陷入生存困境,原因固然很多,但在激烈的新闻竞争中,省级党报新闻宣传质量没有相应提高,受众信任度降低,应该是重要原因。党委机关报“脱困”的根本出路,在于大力张扬自身优势,尽快提高办报质量,提高新闻宣传质量,办出省级党报自身的特色和风格,增强党报独特的权威性和吸引力,从而在市场竞争中赢得主动。
In the current competition in the media market, Party committees and government organs, especially the provincial party newspapers, appear to be weakly competitive and some even fall into the predicament of existence. There are many reasons why the provincial party newspaper falls into a predicament for survival. However, in the fierce news competition, the quality of news propaganda at the provincial party newspapers has not been raised correspondingly, and the trust of the audience has decreased. This is an important reason. The fundamental way out for the party committees and agencies to “take shelter from difficulties” is to vigorously publicize their own advantages, improve the quality of newspaper and newspaper as soon as possible, improve the quality of news propaganda, establish their own characteristics and style of provincial party newspapers, and enhance the unique authority and attraction of the party newspaper. Win the competition in the market.