新闻广告,就是一些企业、单位利用新闻事件来做广告,以吸引消费者的注意,引发他们的兴趣,从而产生购买行为,最终成为其产品忠实的消费者。本文从企业在媒体上做广告宣传自己的产品和服务入手,阐释了新闻广告乱象的原因,提出了新闻广告在现今市场中发展的对策。 News advertisements are just a few of the companies that use their news events to advertise to attract the attention of consumers, trigger their interests, and thereby create buying behavior that eventually becomes the loyal consumer of their products. This article begins with the enterprises advertising their products and services in the media, explains the reasons for the chaos of news advertisements and puts forward the countermeasures for the development of news advertisements in the present market.