近年来中国经济发展备受世人瞩目,但与之相匹配的文化魅力和影响则亟待拓展。有数据表明,目前美欧产品占据世界文化市场总额的76.5%,亚洲、南太平洋国19%的份额中,日本和韩国各占10%和3.5%。美国文化产业创造的价值早已超过 In recent years, China’s economic development has drawn much attention from the world, but its matching cultural charm and influence are in urgent need of expansion. Data show that at present, the United States and Europe account for 76.5% of the total world cultural market, with 19% of Asia and South Pacific countries accounting for 10% and 3.5% respectively. The value created by the American cultural industry has already exceeded