广告设计专业是在世界进入知识经济时代背景下发展起来的一种推崇创新、推崇个人创造力的集文化、科技、艺术等于一体的专业。本文论述了通过企业参与的“工作室制”的教学模式改革,构建基于工作过程的课程体系,加快校内外实训教学基地建设等方式,积极配合优势政策鼓励二次创业,为企业与社会提供广告设计服务,从而达到将地方文化特色融入教学改革,培养特色人才的目标。 Advertising design specialty is a profession of culture, science and technology, art which is developed under the background of the world entering the era of knowledge economy and respects innovation and advocates personal creativity. This article discusses how to encourage the second start-up through the participation of enterprises in the reform of the teaching mode of “studio system ”, construction of a course system based on the working process and accelerating the construction of practical teaching bases both inside and outside the school, Social services to provide advertising design, so as to achieve the integration of local cultural characteristics of teaching reform, training of distinctive talents.