在厂商的市场经营中,价格的高低直接关系着产品能否销售出去,并与盈利的多少密切相关,这决定着厂商的命运。在现实经济生活中,价格策略的运用非常广泛,无论低价竞争还是高价取利,只要运用得当,都能使厂商经营成功。本文拟运用现代经济学理论分析高价问题,并探讨它存在的依据、 In the manufacturer's market operation, the level of the price is directly related to the product can be sold out, and is closely related to the number of profits, which determines the fate of manufacturers. In real economic life, the price strategy is widely used. Whether low-cost competition or high-profit-taking, as long as they are properly used, they can make the business run successfully. This article intends to use the modern economics theory to analyze the issue of high prices and to explore its existing basis,