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四、图书宣传与推销活动在激烈竞争的环境中,出版商不得不特别注意广告宣传和推销活动。用于宣传与推销的费用约占图书定价的10~15%。同时批发商、书店也要花相当多的经费做广告,以使出版商、书店和读者之间的图书信息保持最佳畅通状态。大致有以下几个方面: 1.开展书评活动,出版书评刊物请专家对新书发表评论,肯定图书的价值,是最有效的宣传手段了。因此出版商在出版一本新书后,总是用最快速度将书赠送给有关书评专家,并在各种报纸杂志上发表这些书评,美国一些最著名的报刊,如《纽约时报》、《华盛顿邮报》、《幸福》杂志、
Fourth, book publicity and marketing activities In a highly competitive environment, publishers have to pay special attention to advertising and marketing activities. The costs for advertising and marketing account for about 10-15% of the book’s pricing. At the same time, wholesalers and bookstores should also spend quite a bit of money on advertisements in order to keep the best possible flow of information between publishers, bookstores and readers. The following aspects: 1. To carry out book reviews activities, publishing books and magazines Publications Please experts comment on the new book, affirming the value of the book is the most effective means of publicity. Therefore, after publishing a new book, publishers will always give the books as soon as possible to relevant book review experts and publish the book reviews in various newspapers and magazines. Some of the most famous newspapers in the United States, such as the New York Times, Washington Post, “” Happiness "magazine,