质量是生命,是品牌长盛不衰的重要支柱。质量的真正意义是从消费者的角度来界定的。美国著名质量管理专家爱德华?戴明认为:“产品或服务若能帮助人并享有良好和持久的市场,它就是有质量的。”也就是说,只有使消费者满意的产品或服务才能成为有质量的商品。戴明主张向消费者提供优质的产品和服务,他严厉地批评了美国企业低劣的产品和服务。 Quality is life, is an important pillar of the brand enduring. The true meaning of quality is defined from the consumer’s point of view. Edward Deming, a famous American quality management expert, believes that “a product or service that is capable of helping people and enjoying a good and lasting market is quality.” That is, only the products or services that satisfy the consumers Become a quality product. Deming advocated providing consumers with quality products and services. He severely criticized the inferior products and services of U.S. companies.