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“卖点”一词,多为商界所用。其含义大概是指某种商品蕴含的商机。如今,报人把它引用到新闻领域来,表述那些具有指导方向正确,符合新闻审美意识,富有吸引力、震撼力和感召力,受受众欢迎的特色鲜明及有独特内涵的优秀新闻作品。其实,正是这些有“卖点”的新闻佳作,塑造了媒体的品牌优势,形成了媒体的核心竞争力。面对激烈的市场竞争,企业报作为传统媒体,要想分得市场一杯羹,求得生存与发展.已经到了非讲新闻“卖点”不可的时候了。
The term “selling point” is mostly used by business people. Its meaning probably refers to the business opportunities contained in a commodity. Nowadays, the newspaper reporter quotes it into the field of journalism and expresses excellent journalistic works with distinctive characteristics and unique connotations that are correct in direction, consistent with news aesthetics, attractive, powerful and inspiring. In fact, it is these news masterpieces that have “selling points” that shape the media’s brand advantage and form the core competitiveness of the media. In the face of fierce market competition, as a traditional media, enterprises should get a share of the market and seek survival and development. Now it is time for non-news “selling points”.