现在的传媒格局是网络全球化,报纸地方化。移动互联技术的发展进步,使地球成为一个“小”村庄。千里万里之外的英国伦敦骚乱、美国的占领华尔街运动、俄罗斯的别斯兰人质事件,在短短数小时甚至几十分钟内,就可以传到中国的内陆省份。然而互联网虽然可以覆盖全球的所有重大热点事件,但具体到本乡本土的资讯,并不比当地媒体具有明显优势。所以,做强本土新闻,彰显地方特色,地市报在内容创新上大有可为。 The current media landscape is network globalization, local newspapers. Mobile Internet technology advances, making the earth a “small” village. The riots in London, thousands of miles away, the Occupy Wall Street movement in the United States and the Beslan hostage in Russia can reach China’s inland provinces in just a few hours or even tens of minutes. However, although the Internet can cover all the major hotspots in the world, the information specific to itself is no better than the local media. Therefore, to strengthen local news, highlighting the local characteristics, the local newspaper in the content innovation promising.