市场竞争的初级阶段主要是依靠价格取胜,接着就是质量的较量。然后是价格和质量战术的交替综合运用。再往后发展,单纯的价格和质量策略就会显得越来越不灵了,因为经过无数次“战争”洗礼,竞争各方几乎达到势均力敌的地步。那么,新的竞争手段是什么呢?这就是对顾客情感心理的巧妙运用,即实放施情感策略。运用情感策略主要有两方面的含义:一是要设计出人情味十足的产品;二是采用充满人情味的促销手段。一、推出情感化的产品当今之消费其经济属性已日渐淡薄,而人们越来越重视其中的情感体验和认同。富于个性和人格化的产品已成为消费者普遍追逐的对象。一个经营者 The primary stage of market competition is to rely on price to win, followed by quality competition. Then there is the alternating use of price and quality tactics. As we move forward, simple price and quality strategies will become more and more ineffective, because after numerous “war” baptisms, the competing parties have almost reached the level of evenness. So, what is the new competitive means? This is a clever use of the customer’s emotional psychology, that is, the emotional strategy. The use of emotional strategies has two main implications: First, it is necessary to design a product that is full of human emotions; second, it is to use humane promotions. First, the introduction of emotional products today’s consumption of its economic attributes has become increasingly weak, and people are increasingly valued in the emotional experience and recognition. Personalized and personalized products have become the objects that consumers are generally chasing. An operator