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如果要用一个词来概括历年的传媒竞争热点,我以为,2006年应该是“活动”年,各项大型活动此起彼伏,吸引眼球;2007年则是“故事”年,以故事和情感为主诉求的栏目在荧屏上火爆则体现了另一种观众审美的回归;而2008年无疑将是“资源”年,正如游击战的最后必然将是阵地战一样,当单一活动或者栏目的热点无法应对全面竞争的时候,资源全面掌控的系统性竞争将是必然结局。那么,在“资源为王”的2008年,我们将拿什么来奉献给客户朋友?
If you want to use one word to sum up the hottest competitions in the media over the years, I think that in 2006 should be the “” activities “year, the major events one after another, to attract the eye; 2007 is ” story “year, Appeal of the main part of the emotional screen on the screen is reflected in another popular audience aesthetic return; and 2008 will undoubtedly be ”resources “ year, just as the final guerrilla warfare will be the same as the battlefield, when a single event or section Of the hot spots can not cope with the overall competition, the systematic control of resources will be the inevitable result of systemic competition. So, in the ”resources for the king " in 2008, what we will devote to customer friend?