改革开放以后,我国的经济得到了空前的发展,随之而来的就是市场经济的逐步升级,市场一词也逐步进入人们的生活之中,而且随着生活水平的提高,消费时代已经来临,在市场中,消费者对各样的商品早已眼花缭乱,在商品、品牌之间徘徊,这也使得卖方有了一定的压力。要想在激烈的市场竞争中获得优势,就必须研究消费心理。以消费心理为依据制定合理的市场营销策略,本文针对这个问题进行了简要的论述。 After the reform and opening up, China’s economy has been an unprecedented development, followed by the gradual escalation of the market economy, the market also gradually entered the people’s lives, and with the improvement of living standards, the consumer era has come, In the market, consumers have dazzled a variety of goods, hovering between the goods, brands, which also makes the seller has a certain amount of pressure. To gain the advantage in the fierce market competition, we must study consumer psychology. Based on the consumer psychology to develop a reasonable marketing strategy, this article is a brief discussion of this issue.