由于受到办学成本相对较低、专业程度要求不高等因素的驱使,文科专业的人才培养在高等职业教育阶段有随意性与盲目性的趋势。文科教育的专业属性不高、专业职业不对口,一直为人所诟病。规范人才培养的核心内容,建立专业教学的标准,教学与职业要求相互融合,走专业化与职业化道路,是解决高职文科教育当前困局的有效途径。文章以商务英语专业为例,以需求分析为基础,在推进高职文科教育专业化与职业化教学方面进行了一系列探索。 Due to the relatively low cost of running a school and the low level of professionalism, liberal arts professionals tend to develop randomness and blindness in higher vocational education. Liberal arts education is not high professional attributes, professional jobs do not match, has been criticized by people. It is an effective way to solve the current predicament of liberal arts education in higher vocational colleges by standardizing the core content of personnel training, establishing the standards of professional teaching, integrating teaching with professional requirements, and taking the road of specialization and professionalization. Taking business English major as an example, the article makes a series of explorations on the basis of the demand analysis and the promotion of higher vocational liberal arts education and professional teaching.