面对报业市场的激烈竞争,我们发现一种貌似悖谬的现象:一些新兴的都市报虽然投资不大,实力单薄,经验很少,甚至错误频出,但是它偏偏经营红火,发行、广告上升,社会影响力日渐扩大;而许多老牌的地方报纸虽然实力雄厚、经验丰富、人才济济、管理正规,但是经营反而不景气,发行艰难、广告萎缩、社会影响力相对下降。为什么会出现这种“悖谬”的现象?答案很简单——那些新兴的都市报从根本上来说机体是健康的,充满活力,其摆在明处的小毛病并不影响它们在市场竞争中的茁壮成长;而那些不适应市场竞争 Faced with fierce competition in the newspaper market, we found a seemingly paradoxical phenomenon: some emerging metropolitan newspapers, despite their modest investment, weak strength, little experience, and even frequent mistakes, have been unsuccessful in management, distribution and advertising However, many veteran local newspapers, despite their strength, experience, talent and management, have experienced a downturn in management, a difficult issue, a shrinking of advertisements and a relative decline in social influence. Why is this “absurd” phenomenon? The answer is very simple - those emerging Metropolis fundamentally speaking, the body is healthy and full of vitality, and its obvious problems do not affect their competitiveness in the market robust Growth; And those who do not adapt to market competition