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我国加入世界贸易组织后,广播电视媒体更直接地面对国际传媒的激烈竞争。摆在我们面前的重要任务是加强调研工作,树立受众意识,提供高质量、高品位的节目,满足受众的需求,守住阵地,占领市场,这是我们必然的选择。现将笔者了解的有关英国广播公司加强受众工作,树立受众意识的一些资料整理出来,供业内有关人员参考。
After China’s accession to the World Trade Organization, radio and television media more directly confronted the fierce competition in the international media. The important task before us is to strengthen the research work, establish an awareness of the audience, provide high-quality and high-quality programs to meet the needs of the audience, hold positions and occupy the market. This is our inevitable choice. Now I understand about the BBC to strengthen the work of the audience, establish a sense of public awareness of some information sorted out for the relevant personnel in the industry for reference.