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电视节目制播分离的必要性已为业界认可,但是电视节目制播分离的运作策略却众说纷纭。本文从企业界的“微笑曲线”出发,试图找到一条新的运作路径。一、“微笑曲线”对制播分离运作的启示现代产业价值链的研究表明,产业链利润呈现一个“U”字形:一头是研发、设计,另一头是销售、服务,中间是加工生产。一般而言,处在两头的产业利
The need for separation of broadcast and production of television programs has been recognized by the industry, but there are many different operational strategies for the separation of television program production and broadcasting. Starting from the “smile curve” of the business community, this article tries to find a new path of operation. First, “Smile Curve ” Enlightenment on the Separation of Broadcasting and Dyeing Research on the modern industry value chain shows that the profits in the industry chain show a “U” shape: one is research and development, the other is sales and service, and the middle is Processing. In general, the profits in the two ends of the industry