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根据江苏省有关部门提供的资料,综述如下: 一、当前城乡轻工市场的特点当前城乡经济繁荣、市场活跃、购销两旺、供求矛盾趋于缓和,出现了群众“储币选购”的新情况。社会潜在购买力大,城镇的潜在购买力高于农村。消费者要求高,选择性强。群众购买商品一要望牌子,二要看质量,三要问价格。质量不好不买,不是名牌不买,花色不新不买,价格不贱不买,服务态度不好不买。中高档耐用品销售增长幅度大,名优新产品受欢迎,杂牌滞销积压。这是城乡轻工市场的新特点。二、今后短期内城乡市场对一轻产品的需求。从整体来看,质量要好,价格要廉,花色要新,品种要全。城镇趋向高、中档,农村趋向中、低档。几种商品趋势如下: 自行车:现在供应紧中有缓,缺中有余。城市趋向26、28时男女彩色轻便车,农村趋向28时轻便、加重车。有关方面应迅速转到抓质量上来,合理调整布局和产品结构,扩大加重车的生产比重,满足农村市场需要。
According to the information provided by the relevant departments of Jiangsu Province, the followings are summarized: 1. The characteristics of the current urban-rural light industry market The current urban and rural economic prosperity, active market, prosperous purchases and sales, and the contradiction between supply and demand tend to ease, and the new “custodian’s purchase” has emerged. Happening. The potential purchasing power of the society is large, and the potential purchasing power of towns is higher than that of rural areas. Consumers demand high selectivity. The masses must look at the brand in order to buy goods, second, quality, and third, price. The quality is not good or not, it is not a brand name or not, the color is not new or not, the price is not worth buying, and the service attitude is not good. Sales of medium-to-high end durable goods increased by a large margin, famous and new products were popular, and miscellaneous licenses were unmarketable. This is a new feature of the urban and rural light industry market. Second, in the near future, urban and rural markets demand for a light product. On the whole, the quality is better, the price is lower, the color is newer, and the variety is more comprehensive. Towns tend to be high and mid-range, while rural areas tend to be medium and low-grade. The trend of several commodities is as follows: Bicycles: Now that supply is tight, there is more than enough. Cities and towns tend to be light-weight cars for men and women at 26, 28, and rural areas tend to be light and heavy at 28 o’clock. Relevant parties should quickly shift to improving quality, rationally adjust the layout and product structure, increase the proportion of production of heavy trucks, and meet the needs of the rural market.