通过一年的观察,对汽车电商的未来发展,我有了一些新的看法,我认为汽车销售的电商化为大势所趋2013年此时,在各大电商晒出的成绩单后,我写过一篇专栏《线上的虚假繁荣》,认为中国网上购车的线下转化率较低,因此许多汽车制造商和经销商都将网络平台作为集客或收集销售线索的重要渠道,而未成为销售的重要渠道。2014年“双11”之后,我们又对今年汽车电商的成绩单进行了一番分析研究,得出了以下结论:1.线上虚假繁荣仍继续。“双11”期间,天猫平台实现订单5.07万辆,约为2013年的5倍;易车全站订单 Through one year’s observation, I have some new opinions on the future development of auto suppliers. In my opinion, auto sales in automobile sales are the trend of the times. At this time, after the transcripts of the major e-commerce companies were exhausted, Wrote a column, “False prosperity on the wire,” arguing that the offline conversion rate of online car shopping in China is low, so many automakers and distributors are using the internet platform as an important channel for collecting or collecting sales leads rather than becoming sales Important channel. After 2014 “double 11 ”, we again this year’s car electricity supplier’s transcripts conducted some analysis and research, reached the following conclusions: 1. Online fake prosperity continues. “Double 11 ” period, Lynx platform to achieve 50700 orders, about 5 times in 2013; easy car station orders