改革开放为书籍装帧业带来了先进的理念与技术支持,但也使许多的书籍设计迷失于对纯粹的技法与形式的追求之中,忽略了书籍设计的本质——视觉化的再现书籍的特征,为书籍内容的阐述服务,从而达到装帧设计与书籍内容本身的这种“形”与“质”的统一。本文就以此为出发点,探讨在装帧设计中达到“形”与“质”相统一的方法以及其重要性。 The reform and opening up brought advanced ideas and technical support to the book binding industry. However, many book designs also lost their pursuit of pure technique and form, ignoring the essence of book design - the visual reproduction of books Characteristics, for the book content elaboration services, so as to achieve the binding design and book content itself such “form ” and “quality ” of unity. Based on this, this article explores the importance and the method of unifying “” and “quality ” in the design of frames.