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在如今商品流通日益加速、商品消费形式日益多样化的时代,产品的包装已经摆脱最原始的保护、运输作用的桎梏,不仅成为商品信息的承载者而且在一定程度上凸显出设计师本人和消费者共同选择的审美趋向。而隐形版式设计作为包装设计中的重要一环,往往以先入为主的视觉攫取在丰富商品内涵、引领消费潮流方面起着举足轻重的作用。可以说,好的版式设计不仅可以使商品在同质性产品的竞争中脱颖而出,而且还可以刺激消费群产生强烈的购买欲望。
In the era of accelerating commodity circulation and increasingly diverse forms of commodity consumption, product packaging has got rid of the most primitive protection and transport functions, not only becoming the carrier of commodity information but also highlighting the designers’ own consumption and consumption A common aesthetic trend of choice. The invisible layout design as an important part of packaging design, often based on preconceived visual capture in rich product content, leading the consumer trend plays a decisive role. It can be said that a good layout design can not only make the product stand out in the competition of homogeneous products, but also stimulate the consumer group to create a strong desire to buy.