世界上凡充满活力的成功企业,大都有着各自鲜明的企业文化。这些企业文化的表现形态虽不尽相同,但对企业发展所起到的促进作用却是有目共睹的。海尔集团总裁张瑞敏曾指出:“企业发展的灵魂是企业文化,而这个灵魂如果是永远不衰、永远长青的,企业就永远 Where the world’s vibrant business success, most of them have their own distinct corporate culture. Although the performance of these corporate culture is not the same, but the promotion of business development is obvious to all. Zhang Ruimin, president of Haier Group, once pointed out: ”The soul of enterprise development is corporate culture, and if this soul is never faded, forever, the enterprise will forever