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“企业品牌策略的转变通常会表现在公司标识/视觉表现上的改变,标识体现了企业深层次的根本转变。它好像一面旗帜,告诉人们公司的变化。”美国朗涛设计顾问公司(LandorAssociates)亚太区董事总经理叶庆龙先生在接受本刊专访时说道:“判断一个标识优秀与否的标准在于其视觉标识是否能反映品牌定位?是否清晰准确地传达了企业所要表达的形象?是否与竞争对手们具有差异性?是否与
”The change in corporate branding strategy will usually be reflected in the change in corporate identity/visual performance. The logo reflects a fundamental change in the enterprise. It is like a banner to tell people about the company’s changes.“”Landway Design Consultants Inc. ( Mr. Ye Qinglong, Managing Director of LandorAssociates Asia Pacific, said in an exclusive interview with the journal: “The criterion for judging whether an identity is outstanding is whether its visual identity reflects brand positioning. Is it clear and accurate in conveying the image that the company wants to express? Is it different from competitors?