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动漫形象衍生巨大市场如今,在琳琅满目的产品世界中,出现了越来越多具有卡通形象的消费品。如米老鼠、史努比、凯蒂猫、腾讯QQ等国内外知名动漫品牌已经悄然地进入了生活的各个领域,备受人们喜爱。美国沃尔特·迪斯尼公司进入中国内地市场的13年里,其卡通形象消费产品每年的市场增长幅度都保持在18％-20％。眼下,迪斯尼消费品在全球的年销售额高达200亿美元,而中国市场只占了其中四亿美元。迪斯尼亚太区资深副总裁简纳尔曾表示,随着中国内地对动画衍生产品需求量的增加,未来五年内,迪斯尼在华消费品
The avatar’s image is derived from the huge market. Today, in the dazzling product world, there are more and more consumer products with cartoon characters. Mickey Mouse, Snoopy, Hello Kitty, Tencent QQ and other well-known animation brands at home and abroad have quietly entered all areas of life, much loved by people. In the 13 years since Walt Disney Company entered the Chinese mainland market, the annual growth rate of its cartoon image consumer products has remained at 18%-20%. Right now, Disney’s consumer products have annual sales of up to 20 billion U.S. dollars, while the Chinese market accounts for only 400 million U.S. dollars. Jian Naier, Senior Vice President of Disney Region, once said that with the increase in the demand for animation derivative products in Mainland China, Disney’s consumer products in China in the next five years