当今动画的市场已经被日本及美国迪斯尼动画公司占领了先机,国内的年轻人似乎比较偏爱美丽夸张的人物形象和魔幻神奇的故事情节,却缺少对于中国本土动画的期待。本文通过对中国传统文化元素与动画艺术的结合的分析,试图找到传统文化元素与动画结合的新形式与新方法,并希望能够与专业领域内的同仁一道,为我国的动画事业添砖加瓦。 Today’s animation market has been dominated by Japan and the United States Disney animation company, young people in China seem to prefer the beautiful and exaggerated figures and magic magical storyline, but the lack of expectations of Chinese native animation. Through the analysis of the combination of Chinese traditional cultural elements and animation art, this article attempts to find new forms and new methods of integrating traditional culture elements with animation. I hope to work with my colleagues in the professional field to contribute to the animation industry in our country.