随着经济的全球化,品牌竞争愈加激烈。品牌信仰打破了品牌产品化的周期性,成了品牌建设的目标。本文将从塑造“内外相合、形神相一”的企业形象,运用消费者生活审美通感和根植消费文化于民族心理三个方面的原则来探讨一下品牌信仰的培育。 With the globalization of the economy, brand competition has become increasingly fierce. Brand belief broke the cycle of brand productization and became the goal of brand building. This article will discuss the cultivation of brand beliefs from the corporate image of “internal and external conformity, form and spirit”, and the principles of consumer aesthetic aesthetics and consumer culture in the three aspects of national psychology.