随着中国人口红利和政策福利的消失,中国纺织服装企业在劳动力成本升高,环保压力加大及人民币汇率坚挺等的压力之下举步维艰,纺织染化市场竞争愈发激烈。本文针对鲁道夫化工中国市场推广策略进行分析研究,找到存在的问题,提出溯源法推广策略,并从不同的角度进行阐述,希望在“一带一路”指引下启发国企走出国门。 With the demise of China’s demographic dividend and policy benefits, the Chinese textile and apparel enterprises are struggling under the pressure of rising labor costs, increasing environmental pressure and a strong renminbi exchange rate. Competition in the textile and dyeing market is becoming increasingly fierce. This article analyzes and studies the Rudolf Chemical’s marketing strategy in China, finds out the existing problems, puts forward the strategy of promoting the source-tracing method, and elaborates from different angles, hoping to inspire the state-owned enterprises to go abroad under the guidance of the Belt and Road initiative.