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新兴集团,一家隶属于中国人民解放军总后勤部的大型企业集团。1989年它成立时,正是大批军需企业面临严峻困境之时。“军转民”说说容易,可真要让吃惯了“皇粮”的军需企业大规模转产民品,在激烈竞争的市场中找饭吃,其困难相当大。可是不到5年时间,这家企业集团已发展成为拥有近百家企业,14万员工,分布在全国20多个省市,其实力堪称军中第一的大型企业集团。说到集团成功的奥秘,人们都说,新兴的“新生”,在于他们的战略眼光,从“军转民”开
Xinxing Group, a large enterprise group affiliated with the General Logistics Department of the Chinese People’s Liberation Army. When it was established in 1989, it was the time when a large number of military and military companies were facing severe difficulties. It is easy to talk about “military transfers to the people”, but it is really difficult for the military-experienced enterprises that are used to eating “royal food” to mass-produce civilian products and to find food in the fiercely competitive market. However, in less than five years, this enterprise group has grown into a large-scale enterprise group with nearly one hundred enterprises and 140,000 employees distributed in more than 20 provinces and cities across the country. When it comes to the mystery of the success of the group, people have said that the emerging “new students” lie in their strategic vision, starting from “military transfer”.