一九九七年是中国广告挑战与机遇的一年,在这充满激情的十字路口,现象与理论这两位形影相伴的兄弟,又聚在一起探讨它们关心和思考的问题。P(phenomenon现象)T(theory理论) P:距离我们上一次的讨论有二年多的时间了(指作者在一九九四年发表的题为“中国广告,你有一九九四》一文),在经历了艰难而努力地实践之后,从数量和质量上,广告都有了 1997 was a year of advertising challenges and opportunities in China. At this passionate crossroads, the brothers of the two phenomena, the phenomena and the theory, gathered together to discuss their concerns and thoughts. P (phenomenon phenomenon) T (theory theory) P: It took us more than two years from our last discussion (refers to the author’s title entitled ”China Advertising, You Have 1994" in 1994). In the article), after experiencing difficult and hard-working practices, the advertisements have both quantity and quality.