任何一个好的广告都有其美学的欣赏价值给人以美感,也给人以美的享受.这样,广告才能打动顾客的心,才能起到促销的作用.广告的美学价值主要体现在以下三个方面: 一是情感美.广告以情感人,以情真意切、忠实地反映客观事物,以情来赢得顾客,让顾客感受到一种实实在在的情感.白兰氏冰糖燕窝有一个成功的对话式广告. Any good advertisement has its aesthetic appreciation value giving people a sense of beauty, but also gives people a beautiful enjoyment. In this way, the advertisement can impress the customer’s heart and can play a role in promotion. The aesthetic value of advertising is mainly reflected in the following three Aspects: First, emotional beauty. Advertisements are sentimental people who truly reflect the objective things and faithfully reflect the objective things. They win customers with emotions and let customers feel a real feeling. There is a successful dialogue in the Brando’s rock candy nest. Advertising.