移动互联所激发的融合趋势逐渐被人们所重视,我们正身处一个无限协作、无边界聚合、实时的学习、全民创新的新时代,在这里传统广告业应该选择怎样的路径实现转型升级呢?广告业的3.0时代在广告业的1.0时代,那是创意主导一切的时代,只要创意能够让客户满意,广告商就可以把项目拿到, The converging trend inspired by mobile Internet is gradually being taken seriously by people. We are living in a new era of unlimited collaboration, borderless learning, real-time learning and innovation for all. Where should the traditional advertising industry choose to achieve the transformation and upgrading? The era of 3.0 industry In the era of advertising 1.0, that is the era of creative domination, as long as the creative can make customers satisfied, advertisers can get the project,